Will Data and Transparency Reshape What Clothes We Buy?

Can data and transparency reshape how we shop — or will emotions still win? In this episode, host Clare Press explores what truly drives our fashion choices and how access to more information about our clothes — from fiber composition to factory conditions — could change that. From the European Textile Regulation to the upcoming Digital Product Passport, we look at what’s changing for brands — and what this means for consumers caught between desire, identity, price, and conscience. What does transparency reveal about the emotional contradictions behind shopping sustainably? And could knowing more ever make us buy better? With insights from Professor Renate Stauss (The American University of Paris) and Carolin Franitza (OEKO-TEX®), plus real voices from Berlin’s shopping streets, we ask: will more information make us more mindful — or just more overwhelmed?