Free Daily Podcast Summary
The Exit Five Podcast: Daily Summaries Delivered
by Exit Five
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Todayinterview48 min8-min read
[Best of B2B] Creating a Value Prop, Fixing Your Website Messaging (with Anthony Pierri, Fletch PMM)
Anthony Pierri of Fletch PMM explains why early-stage B2B SaaS startups should stop obsessing over vague outcome-driven messaging and instead answer the question buyers actually have: 'when would I use this?' His two-person agency has productized website positioning into a two-week, fixed-scope engagement built on a messaging framework of market-side and product-side elements, and has grown entirely through hyper-niche LinkedIn content with zero paid ads.
- Yesterdayroundtable14 min4-min read
Biggest 2026 Wins, Boldest 2027 Bets: Marketing Leaders Share Takes on AI, Events, Social and Growth
Recorded live at the Exit Five Drive event in Stowe, Vermont, this episode features host Dasha asking a series of B2B marketers she deeply respects the same two questions: their biggest win of 2026 and their big bet for 2027. The throughline is a rejection of 'more, more, more' growth culture in favor of team quality, deliberate continuous disruption, in-person events, and personal branding as the next frontier of B2B marketing.
- 4 days agoroundtable50 min9-min read
ABM That Works: 4 Marketers Show Their Best Campaigns
This Exit Five live session is a four-way ABM (account-based marketing) playbook showdown, where four B2B marketers each present a real, tactical campaign they ran, followed by live Q&A. The core takeaway: ABM works when it's human, sales-aligned, and started small — whether that's personalized CMO videos at Snowflake, a twelve-month relationship-building play, a 'wake the dead' closed-lost campaign, or an $8,000 gifting-plus-podcast play that generated $300K in sourced pipeline. Shawn White's gifting campaign won the audience vote and the Exit Five trophy.
- 1 weeks agointerview37 min8-min read
Why We’re Retiring Drive, Betting Big on IRL, and Hiring Humans in 2027 (w/Exit Five CEO Dan Murphy)
Dave Gerhardt interviews his business partner Dan Murphy, CEO of Exit Five, and the two announce a major strategic pivot: retiring Drive, their annual Vermont B2B marketing conference, and shifting to a multi-city 'road show' event model in 2027. The episode doubles as a candid reflection on their three-year partnership, what it's like running a bootstrapped community business, and where marketing is headed amid AI hype.
- 1 weeks agointerview46 min10-min read
Why You Should Slow Down and Market Intentionally to Make an Impact (with Ann Handley)
Ann Handley delivers a keynote at a B2B marketing event arguing that marketing has become trapped in 'cow mode' — chasing speed, volume, and efficiency — when the real differentiator in the AI era is 'sloth mode': slower, judgment-driven work that builds trust, memory, and preference. She introduces a practical framework (the ASAP Matrix and the 'Wall Tracker') and closes with the story of the Northeast Ohio Regional Sewer District, a tiny municipal utility whose slow, craft-driven content outperforms nearly every other utility in the country.
- 1 weeks agointerview53 min6-min read
Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift
Webinars can be a powerful B2B demand generation channel when executed strategically, but most marketers make five critical mistakes: promoting only to their own list, using a dead-end signup flow, failing to offer a clear next step during the live show, segmenting follow-up only by attendance, and treating the webinar as a one-off event. By implementing a two-step signup flow, leveraging high-intent moments, and repurposing content, teams can achieve conversion rates above 10%—five times the industry average.
- 2 weeks agointerview52 min6-min read
[Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)
Despite the noise around AI and new marketing channels, timeless principles like audience focus, data-driven content, and consistency still win. Devin Reed’s success at Gong and Clari stems from narrowing channels, creating genuinely valuable content, and building trust through authenticity and data — not hype.
- 2 weeks agosolo35 min4-min read
Dave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more)
Dave Gerhardt hosts a solo mailbag episode of the Exit Five podcast, answering community-submitted questions ranging from marketing strategy and AI to personal habits, fitness, and work-life balance. He emphasizes authenticity, empathy, and giving a shit as core principles in marketing and leadership, while sharing candid reflections on personal growth, community building, and the evolving role of founders in B2B. The episode blends tactical advice with deeply personal insights, reinforcing that sustainable success comes from human connection, not just automation or growth hacking.
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About The Exit Five Podcast
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.
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Frequently Asked Questions
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