Market Mastery: What It Really Takes to Own Your Niche with Matthew Cohen & Marty Shapan
In this episode of The Executive Eye, Matthew Cohen is joined by Marty Shapan of Kaye/Bassman for a deep-dive into a concept that separates average professionals from trusted market leaders: Market Mastery. Together, Matt and Marty break down what it truly means to master your niche—from building deep industry expertise to becoming a go-to advisor rather than just another service provider. They share pivotal moments in their careers, practical strategies for developing real subject matter aut...
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