Bobbie Makes Pre-WBW/NBM Drops to Steal Conversation/Undermine Lactation Care

Evolve Lactation Media is an independent platform for lactation knowledge — rigorous, accessible, and free of commercial influence. We publish, we teach, and we examine the forces that shape lactation care — for clinicians, public health professionals, and families.We connect breastfeeding to its full context — scientific, cultural, political — because the conditions that determine whether an individual breastfeeds are never purely clinical.What Happened?“Boutique” formula manufacturer Bobbie made 2 major announcements this week:* they published their own code of ethics in marketing; it starts by minimizing the WHO Code and contains multiple lies* they announced the rollout of their AI chatbot and “three-layer support system”Understand What This MeansAs explained by Len the RN, IBCLC, “That means the company manufactures the product, builds the AI, employs the clinicians, creates the educational content and defines the pathways through which parents receive support. Regardless of the quality or integrity of the people involved, this represents a fundamental shift in how infant feeding guidance has been organized.”Why Now?Check your calendar. That’s right, it’s just in time for World Breastfeeding Week and National Breastfeeding Month.That’s not a coincidence.Don’t keep this a secret - share this with someone else who needs this updateIf you spend any amount of time on Bobbie’s website, which is linked above in the What Happened section, you will notice that they make many claims about what they offer moms, which is strikingly similar to what YOU offer the dyads you serve.The implication is strong: that THEY offer this support and that no one else is doing that.Are you not providing wraparound feeding support? Do you not teach formula feeding to moms who want to or need to use formula?Are you not building community for the parents you serve?Have you not been working your whole career on this, only to have a commercial entity swoop in with their venture capital cash to market their products right over the top of you?That’s where we are.Please tell me what we are going to do next because I honestly do not know.Love Us or Fight UsSend us your feedback, argue with us about what we’re sharing on the podcast, tell us your ideas or request for things we should cover.Evolve Lactation Media is for YOU. And for our listeners who are outside the US, your feedback is most welcome here!!Our global credential deserves a global conversation as much as it deserves a national one. We’re here for it all. Hit Reply to this email to tell us what you need to say, and find us both on LinkedIn!Olena - https://www.linkedin.com/in/olena-dobczansky-msn-rnc-mnn-ibclc-c-onqs-lcce-878b8263/Christine - https://www.linkedin.com/in/christinestaricka/Thanks for reading Evolve Lactation Media! Subscribe for free right here www.EvolveLactation.org This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ibclcinca.substack.com/subscribe