The Proof Is In The Poo

The pet food aisle is full of glossy promises, but when you flip the bag over, the ingredient panel can feel like a different universe. From the Superzoo show floor, we sit down with Ruby from Real Dog to unpack how she went from paralegal work in white-collar crime and international trade to building a dog nutrition company that bets on whole ingredients, transparency, and a fresh food mindset. Ruby shares the story that set everything in motion: her husband’s Doberman, a cancer diagnosis, ...