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The ENGAGE Podcast

GivingTuesday Momentum: Fuel Fundraising All Year Long

November 17, 2025·25 min
Episode Description from the Publisher

GivingTuesday isn’t just a giving day—it’s a catalyst to transform your individual giving year-round. Are you making the most of it? Woodrow Rosenbaum, Chief Data Officer of GivingTuesday, and Carrie Cobb, Chief Data and AI Officer of Blackbaud, discuss the collaborative, special report from the Blackbaud Institute and GivingTuesday. They dive deep into new data and strategies, like: 💡 How Gen Z and emerging donor groups are reshaping giving 💡 Strategies for personalizing ask amounts by donor segments 💡 How AI can help you do more with less to steward these valuable donors Read the report here https://blkb.co/GTxBBI and learn how to leverage these new strategies and spark generosity all year long!

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