The Black Friday That Made The Least $$ (and Grew My List the Most) [Ep 267]

This episode almost stayed tucked away inside a much smaller series. I recorded it as the opening episode of The Black Friday Case Files, a run of interviews I did with other business owners about their real Black Friday sales, wins and flops included. But listening back to it, I realised it didn't belong somewhere only a small group of people would ever hear it. So here it is on the main show. I walk through three real years of my own Black Friday, three completely different strategies, and ...