From Laid-Off Recruiter to Staffing Firm CEO | Catiana Ibarra

Resumes never tell the full story. The candidate who casually mentioned she's open to relocating, the manager who said he wants a four-day week, the senior dev who's quietly looking — that detail gets buried in notes and forgotten. Atlas changes that. It's the AI-first recruitment platform built to eliminate admin, capturing every conversation automatically and turning it into something you can actually search. With MagicSearch you can ask Atlas "who talked about relocating?" or "who mentioned a four-day week?" and it pulls the answers instantly across your entire database. Atlas also makes BD easier with opportunity tracking and client relationship tools powered by generative AI, plus smart dashboards that give you full pipeline visibility across the business. Atlas customers report 40%+ EBITDA growth and 80%+ increases in monthly billings after adoption. It's built for agencies that want to grow without adding more manual work. https://recruitwithatlas.com April 24, 2020. Catiana Ibarra Aponte was handing layoff letters to her own team when her own letter came. Her director's parting line: "If we had more recruiting, you'd still be here." She heard what she'd been hearing her whole life. Not good enough. This wasn't her first no. Her father, a second-generation pharmacy owner, told her she couldn't take over the family business — she was a girl, she'd have other roles. Her master's professor told the class on day one they weren't degree material. Now her employer was saying the same thing during a global pandemic. She cried for four hours. Then she built a plan. In this episode of The Elite Recruiter Podcast, Catiana — now CEO and Brand Manager of PeopleLift, an HR staffing and AI consulting firm serving clients across Puerto Rico, Latin America, and the United States — walks Benjamin Mena through one of the most resilient career arcs in recruiting. Surviving Hurricane Maria with six months of no electricity while still trying to fill jobs. Bouncing through four contract roles in two years. Driving alone to a hotel during COVID lockdown for a first interview she suspected might be a kidnapping. Getting publicly attacked in a company-wide Slack channel by a teammate who compared her to a dog chasing a bone. Building the trust with clients that eventually moved her from talent acquisition manager to CEO. This is an episode for any agency recruiter, executive search professional, or staffing firm owner who's ever wondered whether they have what it takes to become an operator, a partner, or a CEO. It's also for any recruiter who's been told no — by a client, a candidate, a boss, a family member — and needs to hear from someone who turned every one of those nos into the next chapter. What you'll learn: Why being told "no" is the single most useful career fuel for an agency recruiterHow Catiana rebuilt her career across four contract roles before landing the CEO seatThe after-5pm work that took her from TA manager to operator to CEOHow to spot top billers who can become leaders — and which top billers should stay individual contributorsThe change-management playbook she used to push new processes through resistant teamsWhy one-service staffing firms are at risk and how PeopleLift expanded into fractional HR and AI consultingThe mindset shift that transformed her client retention and BD resultsWhat recruiters who dream of becoming operators or partners need to start doing tomorrow   🎯 Join the Elite Recruiter Community: https://elite-recruiters.circle.so/checkout/elite-recruiter-community 🚀 AI Recruiting Summit 2026: https://ai-recruiting-summit-2026.heysummit.com/ 📩 Subscribe to the newsletter: https://eliterecruiterpodcast.beehiiv.com/subscribe 🤝 Connect with Catiana on LinkedIn: https://www.linkedin.com/in/catiana-i-ibarra-aponte-91656642/ ▶️ Watch on YouTube: