
In this interview, Asparuh Koev, CEO & Founder of Transmetrics, shares insights into building AI-powered solutions for the logistics industry and the long journey of achieving true product-market fit. Recorded during the EIC Scaling Club Growth Forum in Paris, Asparuh discusses how Transmetrics evolved over 13 years, reinventing itself multiple times to create scalable enterprise and mid-market AI products for logistics optimization.Asparuh explains why logistics is both a stable and highly challenging industry for innovation, and reflects on the importance of persistence, adaptability, and community in scaling deep-tech companies. He also highlights the value of the EIC Scaling Club in connecting founders with investors, corporates, advisors, and long-term industry relationships that help accelerate growth.This interview was recorded on 18 March 2025 in Paris during the EIC Scaling Club Growth Forum.
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