Image SEO Secrets: 241,000 Impressions from Optimizing Alt Text

E1046: Most websites ignore image SEO. They upload files named IMG_9283.jpg.
 They leave alt text blank.
 They use stock images with no context. Then they wonder why they are not getting traffic from Google Images or why their pages are underperforming. We break down a short thread from Hridoy Rehman on X where he shared results from optimizing images: - 241,000+ impressions - 7,000+ clicks - 2.9% click-through rate We walk through the exact steps discussed and how you can apply them to your own site. What you will learn: - Why image SEO still matters - How file names affect discoverability - Why compressing images improves performance and SEO - How to write alt text that helps Google understand your images - Why original images often outperform stock photos - Where to place images on a page for stronger contextual relevance - How to use your page content to generate better alt text - Why re-uploading images for specific landing pages can be strategic - How I built a personal "photos" page to influence Google Image results for my name Topics covered in detail: - Renaming images before uploading (and the naming structure I recommend) - Using dashes, subfolders, and URL slugs strategically - Converting and compressing images to WebP - Writing contextual alt text based on full page content - Using screenshots and original visuals instead of generic stock images - Structuring landing pages with images placed near relevant headings and paragraphs If you run: - A home services business - A SaaS company - An agency - An ecommerce brand - A personal brand These tactics apply to you. Image SEO is a simple, overlooked part of search engine optimization that can improve: - Relevance - Page performance - Accessibility - Image search visibility - Overall organic performance ⭐️ Hridoy Rehman post - https://x.com/hridoyreh/status/2053409879055052970 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Why Image SEO Matters 00:44 Rename Image Files 01:05 Compress and Use WebP 01:39 Alt Text That Ranks 01:57 ChatGPT Alt Text Workflow 03:32 Use Original Images 04:32 Place Images Near Text 04:46 Personal Photos SEO Case Study 06:09 Quick Recap and Checklist 07:41 Final Thanks and Sign Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #imageseo #seo #digitalmarketing