THE EDIT

From Zimmermann To Ginger & Smart: Inside Genevieve Smart's Creative World

July 6, 2026·45 min
Episode Description from the Publisher

Genevieve Smart has spent three decades shaping the way Australians dress. She started her career designing for icons like Zimmermann and Lisa Ho, before co-creating her own label, Ginger & Smart, which grew into one of the country’s best-loved fashion houses.  In this episode of The Edit, Genevieve joins Home Beautiful Editor-in-Chief Elle Lovelock to talk about the new, collaborative chapter of her career, from designing airline uniforms to a hospitality capsule with Cargo Crew. She also spills on her latest project, a wearable collaboration with Waverley Mills, the well-known, quintessentially Australian interiors brand.  Plus, Genevieve opens up about the light-filled beach house she calls home in Avalon, why incense and greenery matter more to her than fresh flowers, the scent that connects her to her late mother, and why she thinks fashion could learn a thing or two from interiors when it comes to provenance.  This episode covers:  Genevieve Smart's career from Zimmermann to Ginger & Smart  An idyllic childhood in a Tudor cottage in Surrey, England  A tour of her light-filled beach house in Avalon  Designing Jetstar's new cabin crew uniforms  A hospitality capsule collection with Cargo Crew  Her wearable collaboration with 152-year-old wool mill Waverley Mills  Why fashion could learn from interiors when it comes to provenance  The scent that connects her to her late mother  What makes a home beautiful, and the secret to being a great host  Photo Credits: @genevievesmart & Waverley Mills  🎧 Listen to The Edit and follow on Apple Podcasts Listen and follow on Spotify 👀 Watch and subscribe to The Edit on Home Beautiful's YouTube Watch full episodes Credits: Host: Elle Lovelock  Guest: Genevieve Smart  Edited by: Leah Porges  Head of Vodcasting: Rachel Fountain  The Edit is a production of Home Beautiful and Are Media.  https://www.homebeautiful.com.au/home-beautiful-the-edit-podcast/ See omnystudio.com/listener for privacy information.

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