S7E5 'From Mountaineering to Sustainable Marketing', with Sergio Fuentealba of GrowBetter Agency ⛰️

Marketers wield an incredibly powerful influence over the general public. But as our latest guest argues, this power must be coupled with a strong sense of responsibility, in order for Marketing to have a positive influence over people and planet. Sergio Fuentealba is Co-Founder of GrowBetter Agency, and is on a mission to turn Marketing away from Consumerist-driven tactics, and turn it into a force for good. Driven by his love of nature, and time as a mountaineering guide in Chile, Sergio gave us a fascinating episode as he dove into his journey to founding GrowBetter Agency, and his many lessons learned along the way. So join James as he sat down with Sergio to discuss:👣 Sergio's journey from the finance world to Sustainable Marketing⛰️ His mountaineering experience and Avalanche Disaster training(!) 🤩 Why Patagonia and Yvon Chouinard are such powerful examples to follow💪 Integrating a sense of responsibility into Marketing practise❤️ Heart-centred action... and much more! ✨We've been feeling super-inspired here at EcoSend since Sergio joined us on the show, and we were delighted to spend the time with him. We hope you enjoy the episode 💚About Sergio Fuentealba:Sergio Fuentealba is a sustainable marketing consultant with a focus on innovation, positive impact and digital decarbonisation. Co-founder of GrowBetter Agency, he drives projects that connect purpose, strategy and technology for regenerative development.Further Resources from the episode: GrowBetter Agency on LinkedIn: https://www.linkedin.com/company/growbetter-agencyGrowBetter Agency website: https://www.growbetter.agency/'Sustainable Marketing. How to drive profits with purpose': https://shorturl.at/msycQ'Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness': https://shorturl.at/rLX8ZMusic credit: bensound.comhttps://ecosend.io