The Drum Podcast

Is a 'golden age of branded entertainment' really coming?

August 6, 2026·41 min
Episode Description from the Publisher

We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - and who it would be good for.Guest: Simon Baker, MD, TCO Hosted on Acast. See acast.com/privacy for more information.

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