The Drivecast

The luxury car market is crashing

September 9, 2026·30 min
Episode Description from the Publisher

You would not know it from the posts on Instagram during Monterey Car Week last month or the barrage of expensive debuts that have been touted, but the luxury segment is in trouble. While Bugatti and Ferrari are doing just fine the story isn't the same for other luxury automakers. Bentley is spiraling, Aston Martin is a mess, Maserati is a train wreck, and Porsche is in trouble and it's not clear that the Macan and Cayenne SUVs can save the iconic automaker this time. This week The Drive's Director of Content and Product Joel Feder and Editor Byron Hurd break down the situation, go behind the scenes on the luxury market crumbling, why it's happening, and what comes next. Stories mentioned in today's episode: The Luxury Car Market Is Crumbling from the Top Down 00:00 - Intro 05:41 - How did we get to this story? 06:11 - What's happening? 09:18 - Facts and figures 11:26 - Depreciation 12:30 - Second-hand market 17:59 - The blurry line of "luxury features" 26:00 - Pricing and stealth wealth Learn more about your ad choices. Visit megaphone.fm/adchoices

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