Hyundai and Kia are coming to crash the truck party

In a shocking turn of events: Both Hyundai and Kia are preparing body-on-frame pickup trucks. Sounds far-fetched, but it’s true, and it’s quite the development as these two juggernauts continue to blaze a trail forward challenging the rest of the industry on multiple fronts. It doesn’t sound like we’ll have long to wait. Now Hyundai announced it will kick off a family of body-on-frame vehicles in the U.S. before 2030 and teased them with an SUV that looked like a Bronco competitor. A week later, Kia confirmed it too will be bringing a body-on-frame truck to the U.S. by 2030, and it even talked powertrains. Senior Editor Caleb Jacobs and Director of Content and Product Joel Feder dive behind-the-scenes on Hyundai and Kia preparing to sell you a pickup truck, and what comes next.  Stories mentioned in today's episode: Hyundai Targets Bronco, Wrangler with Body-on-Frame Boulder SUV Concept Hyundai Learned the Hard Way What Truck Buyers Do and Don’t Want Midsize Trucks Have All the Same Problems. Hyundai Thinks It Can Fix Them Kia’s Launching a Body-on-Frame Truck by 2030: TDS 00:00 Intro 06:55 Hyundai and Kia have body-on-frame trucks coming 13:26 What Hyundai has told The Drive its truck needs to be 16:55 Which powertrains will these trucks have? 21:21 Kia and Hyundai dealers are a risk 25:45 What do these trucks need to be to win? Learn more about your ad choices. Visit megaphone.fm/adchoices