K-Beauty: What’s Really Driving the Trend — Liah Yoo

Korean skincare changed the global beauty conversation but what happens when one of the voices who helped build it starts challenging everything it became known for?On this episode of The Dr. Randi Show, Dr. Randi sits down with Liah Yoo, founder and CEO of KraveBeauty. With more than 1 million subscribers and roughly 100 million views, Liah built one of the most influential platforms in skincare by teaching people how to understand their skin and then turned that trust into one of the most talked-about brands in beauty today.This is a deeper conversation around Korean beauty, how it shaped the industry, how it’s evolved, and what it looks like now through the lens of someone who has been at the center of it.You’ll hear how products like Oil La La, Great Barrier Relief, and Lip Barrier Relief came to life, how her audience helped shape the brand, and why a more focused approach to skincare is resonating at such a massive level.In this episode, we cover:🔵 Why multi-step routines don’t always lead to better skin🔵 The real role of skin barrier health🔵 The relaunch of Oil La La and a different way to approach acne care🔵 Kelp CoLab and a new approach to collaboration in beauty🔵 Where skincare and skin health are headed nextThis episode is a real conversation about Korean beauty, what defines it, what sets it apart, and how it continues to evolve at the highest level of the industry.---Listeners should not rely on any content from this podcast as a substitute for professional medical advice. Always consult a licensed physician or qualified healthcare provider regarding any medical concerns, treatments, or decisions. This podcast does not endorse or guarantee the safety or efficacy of any products, procedures, or services discussed.This podcast is not intended for individuals under the age of 18.Neither the host nor any guests assume liability for any loss, injury, or damage resulting from the use or application of the information discussed on this show.