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The Doula Darcy Podcast: Daily Summaries Delivered
by Darcy Sauers
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
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- 1 weeks ago50 min
She Left Her "Real Job" to Become a Full-Time Doula: Rachel's Story
What does it actually take to go from doing doula work "on the side" to making it your full-time career? In this episode of The Doula Darcy Podcast, I'm talking with My Doula Village member Rachel Bailey about exactly that. When Rachel joined My Doula Village in June 2025, she was a college professor teaching Public Health while also trying to build her doula business on the side. She loved doula work and knew she wanted to do more of it, but walking away from a steady paycheck, health insurance, and a career she'd spent nearly 20 years building was really scary. And trying to do BOTH was exhausting. Rachel shares how she went from juggling classes, births, clients, and marketing her business to finally leaving her university job and becoming a full-time doula. And the best part? Since making the leap, Rachel has been fully booked every single month. In this conversation, we talk about: How Rachel discovered doula work after a career in public health and academia <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decor
- 2 weeks ago48 min
Is Your Subconscious Sabotaging Your Doula Business?
As doulas, we already know that words matter. We help clients change the way they think and talk about birth. We use affirmations. We pay attention to the language being used in the birth room. We know that one seemingly innocent comment from a provider can completely change how someone experiences their labor. But have you ever stopped to think about the language (via self-talk) and the deeply held beliefs you're bringing into your business? In this episode, I'm joined by my friend Megan Blacksmith, NLP practitioner, business owner, and host of the Becoming Zesty podcast, for a fascinating conversation about the subconscious beliefs that may be influencing everything from how much you charge to how big you allow your business to become. Because you can put "six-figure doula business" on your vision board and repeat the mantra, "I deserve to make more money." But if somewhere underneath all of that you still believe that</span
- 3 weeks ago14 min
Only Have 3 Hours to Market Your Doula Business? Do This
Only Have 3 Hours to Market Your Doula Business? Do This If you only had three hours a week to market your doula business, what should you do with them? Should you batch 50 Instagram Reels? Post three times a day? Try to educate every pregnant person in your community about why they need a doula? My answer is easy: work on your SEO. In this episode, I'm explaining why search engine optimization, and now AI search optimization, is the number-one marketing strategy I recommend for doulas who are short on time and energy. When your website ranks well on Google and your business appears in recommendations from ChatGPT and other AI tools, you can get your services in front of families who are already searching for a doula. That means you don't have to work as hard to educate, convince or persuade them. You simply need to show up, look professional and help them decide whether you're the right doula for their family. In this episode, I'm talking about: Why SEO is the best use of your limited marketing time <li dir="ltr" styl
- Aug 20, 202613 min
6 Ways to Build a Sustainable Doula Business
If working harder were the secret to making more money, the busiest doulas would also be the wealthiest. But that's not what we're seeing. Too many talented doulas are working 6 nights/week, attending birth after birth, squeezing in more clients, putting their own needs last and still struggling to make the numbers work. And eventually, something has to give. In this episode of The Doula Darcy Podcast, I'm challenging the idea that earning more has to mean working more. I'm sharing six things that can help you build a doula business that supports your LIFE, not just earns you a living. And most importantly, I'm talking about breaking out of the time-for-money trap. Because maybe you don't want to attend eight births a month anymore. Maybe seven overnights a week isn't something your body can, or should, keep doing. <span style= "fo
- Aug 6, 202617 min
Exactly What I Say to Get Doula Clients to Hire Me Without Feeling Sales-y
Exactly What I Say to Get Doula Clients to Hire Me Without Feeling Sales-y You don't need to become "better at sales" to book more doula clients. In fact, the harder you try to sell yourself during a doula interview, the more awkward it can feel for you and the potential client. In this episode of The Doula Darcy Podcast, I'm sharing 6 simple phrases I use during doula interviews to help potential clients feel comfortable, confident, and ready to hire me, without ever feeling pushy or salesy. These are phrases I've used again and again in my sixteen years of conducting doula interviews and they work because they reflect what great doulas already know how to do: listen, create safety, communicate clearly, and confidently guide someone through an unfamiliar experience. Inside this episode, we'll talk about: How to end an interview without awkwardly asking, "So…do you want to hire me?" <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decora
- Jul 13, 202618 min
The Pricing Mistake that's Driving Doulas Out of Business
If You're Charging $600 for a Birth, We Need to Talk In this episode, I dive into one of the biggest mistakes I see doulas making: setting rates without considering the real costs of running a business. From liability insurance and continuing education to website costs, self-care, and recovery after births, your pricing needs to cover far more than the hours you're physically attending a birth. If you've ever felt guilty charging your full fee for a short birth, struggled to invest in your business, or wondered whether it's time to raise your rates, this episode is for you. In this episode, you'll learn: What "cost of doing business" actually means The hidden expenses every doula should be budgeting for Why your rates should include recovery time after births The difference between business expenses and business investments <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; backg
- Jul 6, 202644 min
Doulas, We Need to Talk About Self-Mothering with Dr. Gertrude Lyons
As doulas, we spend our days nurturing, supporting, and caring for everyone else. But how can we also teach mothers how to care for themselves? In this week's episode, I'm joined by Dr. Gertrude Lyons, author of Rewrite the Mother Code: From Sacrifice to Stardust, for a conversation that completely reframes what it means to support women through motherhood. We dive into the concept of self-mothering, the practice of offering yourself the same compassion, grace, encouragement, and care that you so freely give to everyone else. And then modeling that for our doula clients. For many women, becoming a mother comes with an invisible set of rules: Put everyone else's needs first. Don't ask for help. Keep giving, even when you're running on empty. As doulas, we have a unique opportunity to model something different. We can help our clients understand that caring for themselves isn't selfish, it's one of the greatest gifts they can give to themselves, their babies, and their families. In this episode, we discuss:
- Jun 29, 202614 min
If You Hate Social Media, Listen To This First (For Doulas)
Do you hate social media? You're definitely not alone. In fact, it's one of the biggest complaints I hear from doulas. In this episode, I'm sharing a mindset shift that has completely changed the way I look at social media and it's changing the way my students think about it too. Instead of seeing social media as another annoying marketing task, what if you saw it as one of the most powerful ways to improve birth and postpartum care globally? In this episode we'll talk about: How your phone can help you reach thousands of families with evidence-based information Why doulas have a responsibility to help combat misinformation online How social media allows you to help far more than one family at a time <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decorati
About The Doula Darcy Podcast
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
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