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The Doula Darcy Podcast: Daily Summaries Delivered
by Darcy Sauers
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
Latest Episodes
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- 3 days ago16 min
The Busiest Doula in Town Isn't Necessarily the Best Doula
You're a skilled, passionate doula. You've invested in your training, and you know you have so much to offer families. So why does another doula seem to get all the inquiries? It can feel unfair and as an eldest daughter who once made Christmas gift spreadsheets to keep everything equal, you KNOW that bothers me. 😂 In this episode, I'm talking about the gap between being an amazing doula and being the doula families find online. Let's look at whether the people searching for your services can actually find you. In this episode: Why showing up on Google or in an AI recommendation isn't proof of quality. Why SEO and AI optimization are a growing focus in my work with doulas. How your website can help attract inquiries without daily social media posts. The My Doula Village member who books nine months ahead and does zero social media. <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #0000
- 1 weeks ago37 min
Generating Revenue with Jodi Congdon
If you're an established doula, you probably know the trap. You tell yourself you'll just take on a few extra clients this month to pay off a bill, cover college tuition, or build up your savings. And then next month comes, there's another expense, and suddenly you're saying yes to even MORE work. Sound familiar? In this episode of The Doula Darcy Podcast, I'm joined by my friend and fellow agency owner and my co-host for the upcoming BirthWorker Retreat,Jodi Congdon, to talk about one of our favorite subjects: GENERATING REVENUE! We're talking about building a business that makes more money without demanding more of your time and energy. And truly, for Jodi & I having multiple revenue streams aren't just about making more money for the sake of having more money. It's about having choices when life happens. In This Episode, We Discuss: Why the "just one more client" mentality
- 3 weeks ago17 min
Maine Doula Retreat Recap - And Getting Off the Hamster Wheel of your Doula Business
Maine Doula Retreat Recap - And Getting Off the Hamster Wheel of your Doula Business The Doula Business That Got You Here Won't Get You There What happens when you take a group of busy, successful doulas out of their everyday lives, put them in a gorgeous oceanfront house in Maine, and give them permission to do absolutely nothing for a little while? Something pretty magical. I'm back from hosting two back-to-back Maine Doula Retreats for members of My Doula Village, and in this episode, I'm sharing what happened when these incredible women finally had the time and space to think about something they rarely get to prioritize: THEMSELVES. Not their clients. Not their kids. Not their never-ending to-do lists. But what THEY want their lives and businesses to look like in the next five or ten years. Because here's something I've been thinking about a lot lately: <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold
- Oct 5, 202643 min
Do Doulas Need Liability Insurance? Alternative Balance Answers Your Questions
Do doulas really need liability insurance? What does it actually cover? And do you need professional liability insurance, general liability insurance…or both? These are questions that come up ALL THE TIME in doula groups and instead of relying on what someone heard from another doula who heard it from someone else, I decided to go directly to the source. In this episode of The Doula Darcy Podcast, I'm talking with Miriam Ball and Karissa Norton from Alternative Balance to get answers to some of the biggest questions doulas have about liability insurance. And I asked them some pretty specific questions. We talk about: Why birth and postpartum doulas should consider carrying liability insurance What can happen even if you didn't actually do anything wrong The difference between professional liability and general liability insurance <span style= "font-size: 11pt; fon
- Sep 28, 202613 min
You Can't Get Oxytocin From ChatGPT
Why real-life connection might be one of the most underrated ways to build a sustainable doula business. What if one of the best things you could do for your doula business had nothing to do with marketing, strategy, social media or even AI? I recorded this quickie episode in real time as I was getting ready for one of my favorite weeks of the entire year: the Maine Doula Business Retreat. And while thinking about why I love bringing a small group of doulas together in a big house on the coast of Maine for five days, I realized something: There are some things you simply cannot replicate on Zoom. And you definitely can't get them from ChatGPT. Yes, I love a good business strategy. And yes, I think AI can be an incredible tool for your business. But there is something powerful that happens when you spend real, uninterrupted time with people who get it. It's the conversation over coffee in the morning. It's the business idea that comes up while you're walking to the lighthouse. It's sitting on the rocks with another doula and realizing she understands exactly what you're going through. It's laughing around the dinner table, talking around the campfire, and having the kinds of conversations you could never schedule into a 60-minute Zoom call. And I think part of what we're really experiencing in those moments is oxytocin. Doulas give so much of themselves to other people. But we need to intentionally create lives and businesses that replenish us, too. In this quick, unpolished episode, I'm talking about: Why I intentionally make the Maine Doula Business Retreat FIVE days long What happens when doulas spend multiple days together instead of an hour on Zoom Why some of the most valuable "business coaching" at a retreat isn't planned at all What AI and ChatGPT can help you with—and what they simply can't replace Why connection, fun, rest, and community aren't distractions from growing your business Simple ways to create little "drips of oxytocin" in your everyday life Why filling your own cup can actually make you better at your work and your business And no, you don't have to fly to Maine or attend a business retreat to do this. But let me know if ya want to! ;-) Maybe it's a girls' weekend. Maybe it's coffee with your doula bestie. Maybe it's joining a book club, taking up square dancing, starting a knitting circle, sitting outside with your coffee, or texting five people you love just because you're thinking about them. The bigger question I want you to ask yourself is: What are you intentionally building into your life that replenishes YOU? Because maybe the low-key way to build a better, more sustainable doula business isn't another strategy. Maybe it's more oxytocin. And if you've ever dreamed about joining me at the Maine Doula Business Retreat, follow along on Instagram this week. I'll be sharing plenty of behind-the-scenes peeks at what happens when a group of doulas from My Doula Village spend five days living, learning, resting, laughing, brainstorming, and dreaming together on the coast of Maine.
- Sep 10, 202650 min
She Left Her "Real Job" to Become a Full-Time Doula: Rachel's Story
What does it actually take to go from doing doula work "on the side" to making it your full-time career? In this episode of The Doula Darcy Podcast, I'm talking with My Doula Village member Rachel Bailey about exactly that. When Rachel joined My Doula Village in June 2025, she was a college professor teaching Public Health while also trying to build her doula business on the side. She loved doula work and knew she wanted to do more of it, but walking away from a steady paycheck, health insurance, and a career she'd spent nearly 20 years building was really scary. And trying to do BOTH was exhausting. Rachel shares how she went from juggling classes, births, clients, and marketing her business to finally leaving her university job and becoming a full-time doula. And the best part? Since making the leap, Rachel has been fully booked every single month. In this conversation, we talk about: How Rachel discovered doula work after a career in public health and academia <span style= "font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decor
- Sep 3, 202648 min
Is Your Subconscious Sabotaging Your Doula Business?
As doulas, we already know that words matter. We help clients change the way they think and talk about birth. We use affirmations. We pay attention to the language being used in the birth room. We know that one seemingly innocent comment from a provider can completely change how someone experiences their labor. But have you ever stopped to think about the language (via self-talk) and the deeply held beliefs you're bringing into your business? In this episode, I'm joined by my friend Megan Blacksmith, NLP practitioner, business owner, and host of the Becoming Zesty podcast, for a fascinating conversation about the subconscious beliefs that may be influencing everything from how much you charge to how big you allow your business to become. Because you can put "six-figure doula business" on your vision board and repeat the mantra, "I deserve to make more money." But if somewhere underneath all of that you still believe that</span
- Aug 27, 202614 min
Only Have 3 Hours to Market Your Doula Business? Do This
Only Have 3 Hours to Market Your Doula Business? Do This If you only had three hours a week to market your doula business, what should you do with them? Should you batch 50 Instagram Reels? Post three times a day? Try to educate every pregnant person in your community about why they need a doula? My answer is easy: work on your SEO. In this episode, I'm explaining why search engine optimization, and now AI search optimization, is the number-one marketing strategy I recommend for doulas who are short on time and energy. When your website ranks well on Google and your business appears in recommendations from ChatGPT and other AI tools, you can get your services in front of families who are already searching for a doula. That means you don't have to work as hard to educate, convince or persuade them. You simply need to show up, look professional and help them decide whether you're the right doula for their family. In this episode, I'm talking about: Why SEO is the best use of your limited marketing time <li dir="ltr" styl
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About The Doula Darcy Podcast
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
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