The Discover Strength Podcast

Owning A Discover Strength Franchise: Behind The Scenes With Real Owners

August 27, 2026·33 min
Episode Description from the Publisher

What is it really like to own and operate a Discover Strength studio? In this episode, Discover Strength CEO Luke Carlson is joined by two Discover Strength franchise owners at very different points in their journeys: Jim, who opened his first studio in Flemington, New Jersey, just six months ago, and Maddie, who started as a Discover Strength intern in 2014 and now owns multiple studios in Minnesota and Wisconsin. Together, they provide a behind-the-scenes look at franchise ownership—from ch...

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