The Dirty Side of Leadership

How to Tell a Good Story: Anyone Can Do It | Episode 161

May 14, 2026·39 min
Episode Description from the Publisher

Send us Fan Mail In this episode of The Dirty Side of Leadership, Ron Ward and Kristin Sokoloff break down the psychology and neuroscience behind great storytelling—and why anyone can become a better storyteller. Ron explains how the brain is constantly imagining and interpreting the world, whether we realize it or not. Through simple examples and childhood memories, Ron and Kristin show how stories instantly activate imagination, emotion, memory, and visualization inside the listener’s brai...

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