The Dirty Sheets

Are WWE Finally Getting Their Karma?

July 28, 2026·40 min
Episode Description from the Publisher

SummerSlam 2021 brought in 51,000, 2022 had over 48,000, 2023’s event 51,000, 2024 had a massive 57,000, and 2025’s two-night event saw 53,000 and 60,000 respectively. However, SummerSlam 2026 is struggling to even get over 30,000 on either night thus far, with things looking like they’re heading towards the lowest attendance since 2020 (when there were zero fans in attendance), even though tickets are being priced up as low as $25 each. It was only 10 months ago when Mark Shapiro said: ”Vince McMahon was primarily pricing tickets for families and wasn’t totally focused on maxing the opportunity there. We see what we can do with the UFC and we’re replicating that in terms of ticket yield and advance sales when it comes to OnLocation on the WWE side. It’s really working out well.”   Looking at the SummerSlam situation, that comment doesn’t seem to he aging very well, and it begs the question, “are the WWE getting their karma” for their unrealistic expectations and extortionate greed?

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