The Dirt on Flowers

EP 313: 3 Numbers You Should Track Each Week

September 18, 2026·48 min
Episode Description from the Publisher

In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon break down the business side of flower farming by identifying three essential weekly metrics: sales, labor, and waste. They explain how tracking sales by revenue stream helps farmers measure progress toward annual goals, while monitoring labor hours reveals true profitability. Tracking waste highlights inefficiencies in crop production and harvesting. They also encourage farmers to choose one additional personalized metric. The episode emphasizes simplicity, consistency, and data-driven decision-making to build sustainable, profitable flower farms.Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

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