The Direct Selling Accelerator Podcast

Why People Don't Trust Brands Anymore (and how AI fooled me)

August 23, 2026·30 min
Episode Description from the Publisher

People don't buy the first time they see you, and that's exactly why consistency matters. In this episode of the Direct Selling Accelerator Podcast, we're unpacking why we're living in a trust recession and what that means for your business. With AI, polished content, and increasing skepticism online, building trust has never been more important. Discover why customers need 8-12 touchpoints before they're ready to buy, why showing the messy middle builds stronger connections than perfec...

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