The Digital Products Playbook

How to Market Digital Products on Social Media: A Playbook

September 13, 2026·21 min
Episode Description from the Publisher

🎙️ Enjoying the show? Subscribe to Resell Ready wherever you listen so you never miss an episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/resell-ready/subscribe⁠⁠⁠⁠⁠Creating a digital product is easy — selling it consistently is where most creators get stuck. In this episode, we break down a complete playbook for marketing digital products on social media, from building the right offer ladder and choosing platforms based on your product (not personal preference), to setting up a real storefront, running a 3-stage content funnel, and using short-form video that actually converts. We also dig into building a UGC engine, scaling with paid ads the smart way, growing an email list you actually own, running a 7-day product launch, and the exact metrics that predict sales versus the ones that just feel good. Whether you're selling templates, planners, presets, or courses, this episode gives you a repeatable system — not just tactics — for turning social media into a real sales channel.

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