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by Marco & Klara
Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.
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Amazon is accused of secretly overcharging sellers by up to 250% during peak events. Shein just made European fashion brands' worst nightmare permanent. And Criteo is bringing measurable TV advertising to European ecommerce for the first time. In this episode: Newly unsealed FTC filings allege Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday, with both federal and state-level complaints raising the legal stakes for the company. Shein is investing an additional €500 million in its Polish logistics hub to fulfil orders from inside the EU, eliminating import duties and slashing delivery times to directly rival European DTC fashion brands on both price and speed. Criteo is expanding its Performance Connected TV product to Europe for the first time, linking retail media first-party shopper data to CTV ad targeting and delivering closed-loop attribution that shows whether a TV ad led to an actual purchase. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily
Amazon just turned its logged-in audience into a cross-retailer targeting weapon — bad news for Walmart and Kroger's ad businesses. Plus, why agencies are buying TikTok Shop expertise before Q4 hits. In this episode: Amazon DSP now lets advertisers target display and video ads at shoppers identified as also buying from Walmart, Dollar General, Kroger, Walgreens, and Sephora — repositioning Amazon as a full-funnel off-Amazon ad platform that competes directly with rival retail media networks. Ecommerce agencies and holding companies are acquiring TikTok Shop specialist firms ahead of Q4, betting the platform will be a meaningful holiday revenue channel and seeking to own the full content-to-cart journey that also drives Amazon sales. Commerce tech startup Chord has acquired rival Zenlytic to build an agentic customer data platform designed for a future where AI agents — not humans — make purchase decisions, signalling that the traditional CDP category is being rebuilt from scratch. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily
JD.com just became Europe's biggest electronics retailer overnight. Shopify stores are under suspected AI-powered attack weeks before Black Friday. And IAB Europe says retail media's measurement problem is reaching crisis point. In this episode: JD.com received final European Commission approval to acquire Ceconomy, giving China's second-largest ecommerce company full ownership of MediaMarkt and Saturn — Europe's largest consumer electronics chain — including hundreds of stores and major ecommerce operations across Germany, the Netherlands, Belgium, and Austria. Shopify merchants are reporting a suspected wave of AI-driven fraudulent attacks on their storefronts, discovered by a German software engineer during a legitimate purchase, arriving weeks before Black Friday and Cyber Monday when transaction volumes and fraud risk are at their peak. IAB Europe's third annual retail media measurement report, published 3 November, warns that a growing gap between retail media investment and measurement standards is creating a credibility crisis, even as UK retail media spend alone grew 31%. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily
Amazon's 400 million Alexa shoppers spend 50% more than the rest — and a Spanish florist just proved ChatGPT is already a top acquisition channel. If you sell online, today's episode is required listening. In this episode: Amazon revealed that more than 400 million customers used Alexa for shopping in the past 12 months, with Alexa shoppers spending 50% more than non-Alexa customers — making voice optimisation an urgent priority for sellers heading into peak season. Spain-based florist Persa Flores reports that 1 in 5 of its orders now originates from ChatGPT referrals, with most arriving on city-specific delivery pages, making it one of the first ecommerce brands to publicly quantify ChatGPT as a major acquisition channel. Nordic marketplace group Vend Advertising — spanning Blocket, FINN, Tori, Bytbil and Oikotie — has partnered with ad server company Kevel to build an independent retail media stack, keeping full first-party data ownership away from walled garden platforms. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily
Google is disrupting its own ad business with AI Overviews, Amazon's Prime Day shake-up is rattling seller budgets, and UK Q4 ad spend is heading for an all-time record. Here's what ecommerce brands need to know now. In this episode: Google's search ad revenue growth has cooled as its aggressive AI Overviews rollout prompts investor concern that AI-generated answers are reducing ad clicks across the entire search business. Amazon Ads revenue growth has decelerated despite approaching $20 billion in quarterly revenue, with changes to Prime Day's timing and format disrupting the predictable ad spend cycles sellers have relied on. UK ad spend is forecast to reach £51.3bn for full-year 2026, with Q4 alone projected at a record £14bn, intensifying auction competition for ecommerce brands heading into peak trading season. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily
Lengow just consolidated European seller tech, Reddit is locking down the product discovery channel brands relied on for free, and Tesco's £1.5bn exit from Central Europe could supercharge its UK retail media business. In this episode: Lengow, a French ecommerce automation platform, has acquired Daily&Co, a multi-channel marketplace integration specialist, consolidating the feed management tools European sellers use to distribute products across marketplaces like Zalando, Bol and Amazon.de. Reddit CEO Steve Huffman announced a shift to a login-only experience, triggered by Google's AI scraping of Reddit content, which will shrink open product discovery traffic while giving advertisers richer first-party audience data. Tesco has agreed to sell its Czech Republic and Slovakia supermarket operations to Ahold Delhaize for €1.7bn (£1.5bn), freeing up capital that could accelerate its UK ecommerce and Clubcard-powered retail media platform. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily
Amazon is closing in on $20 billion in ad revenue — in a single quarter — and handing budget decisions to AI. Meanwhile, a DoorDash-Instacart deal could redraw the entire retail media map. In this episode: DoorDash is in talks to acquire Instacart, a deal that would combine their retail media networks and first-party purchase data into a platform that directly threatens Uber's $2 billion advertising business. German luxury retailer Breuninger has launched into 11 new European markets simultaneously, taking on Zalando and FARFETCH as EU customs reforms squeeze low-cost Asian rivals out of the cross-border space. Amazon Ads is approaching $20 billion in Q3 revenue and is rolling out an AI Ads Agent to automate campaign buying, raising transparency and accountability concerns for brands running sponsored products and DSP campaigns. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily
Disney is making one of the biggest entertainment-to-commerce moves on TikTok Shop this holiday season. Plus, Amazon just changed the returns game for European sellers — weeks before Black Friday. In this episode: Disney is partnering with over 20 brands for a coordinated TikTok Shop holiday shopping experience, marking one of the largest entertainment IP commitments to live social commerce ahead of peak season. Amazon is extending its returnless refund policy to FBA sellers across Europe, meaning customers keep products while receiving full refunds — a margin risk landing just weeks before Black Friday. UK adspend grew 11% in Q2 2026 according to AA/Warc data, with retail media leading all channels at 31.2% growth — more than double the overall market rate and ahead of cinema at 24.5% and social media at 22.2%. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily
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Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.
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