The Amazon-FTC case and the myth of ad auction transparency
The U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Amazon’s alleged opaque ad auction dynamics aren’t exactly beyond the pale when it comes to what ad buyers experience across platforms and the programmatic ad marketplace today. In this week’s episode, Digiday executive editor of news Seb Joseph joined the show to break down how ad buyers are reacting the Amazon-FTC case, what the situation reveals about modern ad auctions and how AI-powered ad platforms stand to remove even more transparency and control from ad buyers.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from The Digiday Podcast
As more surfaces become ad inventory, the economics get complicated
5 questions facing advertisers, publishers and creators heading into fall
The case for and against publishers blocking Google
AI is reshaping agency work, but where's the line?
Get summaries like this every morning.
Free AI-powered recaps of The Digiday Podcast and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.