Creators are no longer a media channel or transaction. It’s an entirely new marketing model, at least that’s what the infrastructure behind Unilever’s creator strategy indicates. In this episode, Digiday catches up with Selina Sykes, global vp of digital, social and Al transformation at Unilever’s Beauty and Wellbeing, to learn about its scale and automation.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from The Digiday Podcast
WTF is the IAB's Redefining Media Types standard?
What happens to agencies when AI does the busywork?
The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer
Creators vs. influencers: Inside the divide (RERUN)
Get summaries like this every morning.
Free AI-powered recaps of The Digiday Podcast and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.