What is the sweet spot between new and familiar, and how do you design for it? Create products that feel groundbreaking and instantly intuitive by applying the psychology of the MAYA Principle. By unpacking how humans respond to familiarity and novelty, you’ll gain practical guidance for designing experiences that spark excitement without overwhelming users. WHAT WE COVER IN THIS EPISODE What is the MAYA Principle, and why does it matter for product and experience design?How do familiarity an...
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Season 1 Finale: Design for a Better World (w/ Don Norman)
The Power of Social Proof (Part 2): 18 Methods Across 5 Psychological Drivers
The Power of Social Proof (Part 1)
Align Before Design: The Psychology of Strategic Alignment (with Tamara Adlin)
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