Episode 164: Peacock Rolling Out Vertical Video for NBA Games; NFL Starts Renegotiating Broadcast Contacts Early; Disney+ Tests Vertical Video

This week, we discuss reports that the NFL has begun renegotiating its $110 billion domestic broadcast agreements ahead of the 2026 season, seeking a 50% increase with some broadcasters, if the reports are accurate. We also explain why it's gotten so hard to compare big live streaming events to one another when viewership numbers alone don't provide a clear picture. We use NBCU as an example: it released a rebuffer rate for the Super Bowl stream but did not provide viewership numbers, while J...