The Daily Mastermind

You Don't Build a Business, You Build People with Tom Ziglar

October 9, 2026·14 min
Episode Description from the Publisher

Host George Wright III interviews Tom Ziglar, CEO of Ziglar Inc., who outlines a five-step “Intentional Coaching Conversation” for weekly one-on-ones: define what success looks like, uncover why it matters, identify performance opportunities (attitude, effort, skill), co-create the employee’s plan, and establish the “heartbeat of accountability” through regular check-ins. Tom explains why one-time training doesn’t stick and shares an example showing how coaching clarifies expectations, supports different personalities, and develops people to take leaders’ places.00:00 Founder Trap Bottlenecks02:29 ICC Five Steps Overview03:35 Step One Define Success04:37 Step Two Find the Why05:46 Step Three Attitude Effort Skill07:31 Step Four Co Create Plan09:14 Step Five Accountability Rhythm13:19 Build People Not BusinessThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It’s Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.About the Guest:Tom Zigler is the CEO of Ziglar Incorporated, a global leadership coach, and author of 10 Leadership Virtues for Disruptive Times. As the son of legendary motivator Zig Ziglar, Tom continues the legacy by helping organizations build high-performance, coaching-based cultures that drive results and personal growth.Guest Resources:Website: https://www.ziglar.com/tom-ziglar/Instagram: https://www.instagram.com/thezigziglar/Facebook: https://www.facebook.com/ZigZiglarLinkedIn: linkedin.com/in/tom-ziglar

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