System Scaling Businesses with Lane Martin

George Wright III interviews Lane Martin, founder of Modern PurAir, about scaling a “boring but essential” indoor air quality service business through systems, technology, and franchising. Martin shares how he grew up in duct cleaning, bought into the family business in 1992, sold it in 1996, returned in 2001 after losing money in a furniture venture, and began scaling by hiring technicians despite initial resistance. Inspired by 1-800-GOT-JUNK?, he learned franchising lessons directly from Brian Scudamore and built a roadmap to expand. Modern PurAir now has 38 territories and 22 franchises across Canada with over $20M in system sales and is expanding into the U.S. They emphasize documenting everything with Loom/Scribe/Trainual, delegating to an 80% standard, and tracking KPIs like same-store sales growth and profitability guided by a three-year vivid vision.00:29 Meet Lane Martin01:35 From Duct Truck to Franchise03:07 Scaling Across North America04:21 Hiring First Tech Breakthrough05:50 Franchise Spark from Got Junk07:45 Operator to Visionary Shift09:20 Systems Beat Talent10:59 Documenting SOPs with Loom13:58 Delegation and the 80 Percent Rule18:12 KPIs and Vivid Vision Focus22:43 Boring Business Opportunities25:12 Indoor Air Quality Future and US Expansion27:36 Franchise Due Diligence AdviceThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It’s Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.ABOUT GUESTLANE MARTIN is the Co-founder of Modern PURAIR®, one of North America’s fastest-growing Indoor Air Quality (IAQ)companies and franchise systems. From its headquarters in Kelowna, BC, he has helped grow the business from a local service operation into a multi-location brand, expanding across Canada and into the U.S., with franchise locations in markets as small as 50,000 people, achieving over $1M CAD in annual revenue. A second-generation entrepreneur, Lane grew up in the industry and has spent over two decades building businessesfocused on service, systems, and long-term growth. Under his leadership, Modern PURAIR® has evolved in