The CX Cast

468: Journey Mapping Essentials: Journey Innovation

October 8, 2026·28 min
Episode Description from the Publisher

The best journey programs do more than identify problems. They create opportunities for innovation. In this replay, explore how customer journey insights can spark new ideas, improve experiences, and uncover opportunities for growth. Featuring: Joana de Quintanilha, VP, Principal Analyst Show Notes: The best journey programs do more than identify problems. They create opportunities for innovation. In this replay, explore how customer journey insights can spark new ideas, improve experiences, and uncover opportunities for growth. We discuss: How journey insights fuel innovation. Methods for identifying high-value opportunities. Ways to prioritize experience improvements. Strategies for turning insights into action. Learn how customer journeys can become a catalyst for innovation across the organization.

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