The Creative Hustle With Anika Goyal

You had them at hello: The science of charisma in the media industry

May 4, 2026·24 min
Episode Description from the Publisher

In this episode, we get into the neuroscience and psychology of first impressions and what it actually means for your career in creative and media: an industry where the meeting is the audition and the pitch is the preview.We break down the warmth-competence axis, why leading with credentials backfires, the uncomfortable truth about Mehrabian's 55/38/7 rule, and what researcher John Antonakis found about the tactics that make some people genuinely magnetic in a room, regardless of what they say.Then we get tactical: five things you can change immediately that will shift how rooms respond to you, from the way you slow down, to the specificity trick that makes you unforgettable, to the counterintuitive reason vulnerability closes more deals than confidence.This one's for anyone who's ever walked out of a pitch wondering why the energy was off, why the room never fully opened up, or why someone less talented keeps getting the call back.Stay tuned for new episodes every week!For more BTS content; follow me on Instagram (@thecreativehustlewithanikag)

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