The Creative Hustle With Anika Goyal

Reverse-Engineering Hollywood PR: Crisis Control & Standing Out with EBM Founder Emily Blair Marcus

August 5, 2026·31 min
Episode Description from the Publisher

What actually happens behind closed doors when a mega-creator gets cancelled?Former Us Weekly journalist turned PR mogul Emily Blair Marcus joins the show to pull back the curtain on Hollywood publicity, high-stakes crisis control, and the "no ego" rule that built her global agency. We talk about the #1 mistake people make during a viral scandal, why being the "smartest person in the room" is a trap, and the exact strategy to make yourself unignorable in today's media landscape.Hit play to hear what traditional publicists will never tell you.Stay tuned for new episodes every week!

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