The Create Unknown

Reshaping Sports Journalism w/ Grant Cohn

July 10, 2026·1h 5m
Episode Description from the Publisher

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re joined by longtime 49ers reporter Grant Cohn to talk about the changing world of sports media. We dive into how he went from traditional newspapers to building a thriving YouTube career, why independent journalism is reshaping the industry, and what it takes to cover one of the NFL’s biggest teams. This leaves us wondering, is the future of sports reporting with newspapers...or with individual creators? Along the way, we break down the bizarre saga of Brandon Aiyuk, discuss the importance of maintaining journalistic integrity over insider access, and hear Grant’s perspective on covering both players and coaches, as well as the pressures that come with having a large audience. We also get into the realities of modern sports reporting, what aspiring journalists should focus on today, and what exactly changed in the media landscape over the last decade. Plus, we settle an important debate about Bay Area burritos, swap stories about NFL stadiums, and hear some behind-the-scenes moments from Grant himself. Big thanks to our patrons, we’ll be back next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

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