How to Price Your Art for Art Fairs and Sell More Work with Alex Mitow of Superfair

Thinking about showing your work at an art fair but not sure where to start? In Part 1 of this two-part series, Kat sits down with Alex Mitow of Superfair to go back to the basics of selling your art in person. Alex has helped more than 5,000 artists show their work across 40+ fairs. He shares how to choose your first art fair, why your hometown is often the best place to begin, and how to price your artwork so new collectors can say yes. You will also learn how Key Performance Indicators (KPIs) give artists clear, doable goals that lead to sales, like meaningful conversations and new email subscribers. In this episode, you will learn: How to choose your first art fair with confidence Why a local, low-stress first show sets you up for success What KPIs are and how artists can use them to grow sales How to price your booth with a mix of small, medium, and large original works Why accessible entry points help you build a loyal collector base over time Get $250 off your Superfair booth Superfair is expanding to Philadelphia and Boston and now offers multi-fair bundles to help you plan your year. Book a call with the Superfair team to find the right fair for your practice, and mention Create! Magazine on your survey and discovery call to receive $250 off your booth. Book your call: https://calendly.com/d/cqt2-fkf-54v/15-minute-discovery-meeting Keep learning on Substack Pricing inspired one of our most popular Substack posts, and we continue the conversation there. Subscribe to join our creative community and get more resources for your art career: https://createmagazine.substack.com Coming up in Part 2: Alex returns to talk about curating your booth, starting meaningful conversations with buyers, and more insider tips for art fair success.