Courage Brands Spotlight – Circular Tech, Fast Food Reinvention & Luxury at Sea

We’re back with another Courage Brands Spotlight, as Billy Collins, Knowledge Lead at Courageous, and Sully Lawrence, Director of Growth at Courageous, join Ryan to break down three brands making bold moves in very different categories. Billy dives into Burger King’s push to reclaim relevance through sharper focus and real operational investment, while Sully spotlights Back Market, a fast-growing marketplace challenging consumerism and tackling the global e-waste crisis by making refurbished tech both trusted and desirable. Ryan rounds it out with Four Seasons’ move into ultra-luxury yachting, a clear bet on experience, service, and scarcity in an increasingly crowded travel category. Together, the conversation explores what it actually takes for brands to stay relevant today, from rethinking quality and trust to redefining ownership, taste, and the future of consumption.