#782 – From Sweeping Floors at 5 to Taking Over the Family Business with Daniella Devine of Peacock Floors

Daniella Devine joins The Construction Life to talk about what it really means to grow up in the trades, inherit a family legacy and then decide that maintaining what previous generations built simply isn't enough.Daniella is a third-generation flooring contractor and President & CEO of Peacock Floors, a 45-year-old family business based in San Francisco. Her construction life started at five years old sweeping warehouse floors, but in 2025 she took the biggest step of her career: retiring her father and purchasing the company from him.Now the business is hers—and she wants to scale it 10X.We get into the realities of growing up inside a family construction business, working with your parents, earning your place instead of simply inheriting a title, and eventually navigating the difficult transition from one generation to the next.What happens when Dad is no longer the boss? How do you respect 45 years of history while changing the company for its next chapter? And how do you separate being a daughter from being the person responsible for making the decisions?Daniella shares the lessons that came from watching her family build Peacock Floors, why she refuses to settle for “good enough,” and what she's learning now that the responsibility for the company's future sits on her shoulders.We talk flooring, family, succession, leadership, growth, ambition, taking risks and why carrying on a legacy doesn't mean doing things exactly the way they've always been done.Another conversation about the realities behind building a construction business and the generations of people who make the trades what they are.Connect with Daniella Devine & Peacock FloorsInstagram: @thedanielladevine Peacock Floors – San Francisco, CaliforniaThis is The Construction Life.