The Enemy of Specialty Coffee: Julien Moussi & Cory Slater of SCFO

Australian coffee professionals have been up in arms about a new concept called Specialty Coffee Factory Outlet (SCFO). Kirk interviewed the founders Julian Moussi and Cory Slater to get their perspective. The team who founded Inglewood Coffee are trying a new strategy in specialty, selling high quality coffee for ultra cheap prices and betting on selling high quantities. They're going for a larger degree of marketshare by lowering costs wherever possible. The most controversial element of the strategy is their roaster callouts, where they compare their own coffee to that of another roasters and juxtapose them on price. Beyond this concept, Julian and Corey have had much success with many venues in Melbourne and offer some wisdom on where hospitality is going from here on, and how they're structuring their own venues. Whatever your thoughts on them, this is a fascinating listen and we thank Julian and Cory for taking the time to come on! Like this podcast? Like, share and tell two friends!