The Chewjitsu Podcast

BJJ Business #1 - Chewy Is Starting An Association (Episode 425)

July 27, 2026·1h 12m
Episode Description from the Publisher

On this episode of the podcast, Chewy discusses the start of his Chewjitsu Association. Chewy discusses why he wanted to start his own association, the major marketing mistakes he made when growing his gym, (the "DVD marketing disaster"), what makes a successful marketing campaign, important ideas on retaining students at the gym, what people can expect to receive as part of the Chewjitsu Association, and the most challenging things about starting a new association. To get more information about the Chewjitsu Association head over to https://www.chewjitsutraining.com/team Thanks to the podcast sponsors: Datsusara, head over to https://www.dsgear.com/ and use the code Chewjitsu10 to get 10% off of the highest quality hemp gear for BJJ. Check out "Athlethc" at https://athlethc.com/ and use the code Chewjitsu10 to get 10% off of your order of hemp-derived THC performance mints.  Charlotte's Web CBD. Head over to https://bit.ly/chewjitsu30 and use the promo code Chewjitsu30 to get 30% off of your total purchase. Epic Roll BJJ. Check out https://epicrollbjj.com/ and use the promo code Chewjitsu20 to get 20% off of your total purchase. Check out podcast exclusives including conversations with guests, Q&A sessions, and tons more at https://patreon.com/thechewjitsupodcast

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