The Tiny Signals That Are Undercutting Your Own Authority

Before you say a single word, the people who could change your life have already decided whether to believe you. Researchers at Princeton found we judge a stranger's trustworthiness in a tenth of a second, and more time barely changes the verdict. In this episode, Chad expands what "direct signal" really means. It isn't just your content, your podcast, or your book. It's your website, your copy, your voice, the way you dress, your fitness, the car you drive, the people you stand next t...