The Cannabis Accounting Podcast

EP 222: Why Small Cannabis Companies Are Beating the Big MSOs

August 11, 2026ยท48 min
Episode Description from the Publisher

In this episode of the Cannabis Accounting Podcast, host Raymond Guns sits down with Mitch Osak, Founder and President of Quanta Consulting, to unpack why small cannabis operators are outperforming the giants, and what it actually takes to raise and deploy capital the right way in this industry.Mitch has been in cannabis since 2016, working with over 200 companies across the globe, from Canada's earliest licensed producers to today's US and European operators navigating exports, M&A, and Schedule III.Mitch breaks down:๐Ÿ“ˆ Why small beats big in cannabis: Larger operators spread capital across cultivation, retail, and product lines and end up competing everywhere, winning nowhere. Smaller companies with less capital tend to post higher ROI and better cash flow because they're forced to focus.๐Ÿ’ฐ The real lesson on raising capital: It was never about how much money you raise, it's about how you allocate it. Mitch breaks down how the "biggest greenhouse wins" mentality created oversupply and undifferentiated brands across Canada.๐ŸŒ What it actually takes to export: Before chasing EU or Australian markets, Mitch walks through the real timeline (2-4 years for EU GMP certification) and the capacity, brand, and compliance groundwork that has to come first.๐ŸŽฏ Why big alcohol and big pharma aren't rushing in: Despite the fear that big business will swallow cannabis once it's federally legal, Mitch explains why companies like Procter & Gamble are in no hurry, and what would actually change that.โš–๏ธ What Schedule III really unlocks: Mitch walks through what changes for DEA export waivers and why pharma may be the sector most likely to move first.If you're running a $5-20 million cannabis company and wondering whether to chase growth or double down on what's working, Mitch makes the case that staying focused is the advantage, not the compromise. His read on where the next few years are headed is grounded in two hundred-plus client engagements, not speculation.Subscribe for deep dives on cannabis business, accounting, regs, and growth! ๐Ÿ”ฅ๐Ÿ‘‰ Mitch Osak: https://www.linkedin.com/in/mitchellosak/

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