When UX Meets LoRaWAN - Ofer Tenenbaum at Meter.me

Ofer Tenenbaum, CEO of meter.me, talks about bringing LoRaWAN into one of the toughest real-world environments: rural water infrastructure. Instead of focusing on radio specs or backend architecture alone, Ofer approaches IoT as a UX problem. His mission is to “friendlify” complex systems so plumbers, pump installers, and ranch operators can deploy and manage LoRaWAN without needing to understand SNR, payloads, or networking jargon.The conversation begins with the scale of water loss in rural environments, where silent leaks can multiply annual usage by hundreds of percent. Ofer explains why visibility, not just connectivity, is the first step toward solving these losses. From there, he outlines how meter.me combines monitoring and control, effectively operating in SCADA territory where reliability is non-negotiable. Water for cattle, irrigation, and fire suppression demands backend redundancy, disciplined change management, and a deep respect for LoRaWAN’s constraints.A major focus of the discussion is how AI fits into industrial IoT. Rather than using AI as a marketing layer, meter.me deploys it for anomaly detection and conversational setup, allowing installers to configure automation through natural language instead of complex forms and thresholds. Ofer also shares how constant user observation, field visits, SaaS interaction analytics, and structured feedback loops shape product evolution.This episode offers practical insight for LoRaWAN business leaders, engineers, and system integrators: real differentiation often comes not from the radio, but from how seamlessly the technology fits into the workflow of the people using it.Ofer on LinkedInMeter.meHelium Global IoT Coverage - Want to know if Helium coverage exists where you need it? Check out this map!Helium Foundation - The Helium Foundation's IoT Working Group (IOTWG) has generously provided support for the first 6 months of shows, please go check them out and consider using the Helium LoRaWAN as a primary or backup on your next deployment. With over a quarter million gateways deployed worldwide, it's likely that you have and can use Helium coverage.Support The Show - If you'd like to support the MetSci Show financially, here's where you can donate on a one-time or an ongoing basis. Thank you!MetSci Show - If you'd like to use our IoT or AI Data Value calculators, or you'd like to contact me, the MetSci Show site is the best way to do it. MeteoScientific Console - Use LoRaWAN - The MeteoScientific Console allows you to use LoRaWAN today. As long as you have Helium coverage (and you probably do, about 90% of populated areas in the world have a gateway within 2 miles), you can onboard a sensor. You can always check coverage at https://explorer.helium.com and switch to the "IoT" tab in the top right.