They know their dog needs grooming. Why should they choose you?
Are you spending so much time explaining the importance of dog grooming that you’re forgetting to show owners why they should choose you? In this episode of The Business of Dog Grooming Podcast, a drive home from the International Grooming Conference gets me thinking about value, choice and what makes someone willing to pay more for a different experience. Using the M6 toll road as an example, I explore why the same destination doesn’t always mean the same journey and how that applies to your...
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