Explaining TaylorMade’s major move

Routinely criticised for “flooding the market” with new drivers, TaylorMade has announced that it is pivoting, with immediate effect, from a 12-month new product cycle to a 24-month cycle. But why? And why now?   Michael and Lewis break down the shock golf gear news on this week’s episode of The bunkered Podcast.   Elsewhere, Michael says a not-very-fond farewell to PGA of America president Don Rea, there’s some chat about a new event in England, and Lewis opens up on his recurring golf dream / nightmare.   Tune-in now!   —    ⛳️ Chat to us on social and subscribe to the magazine for the best golf news, reviews, comment and more, direct from the home of golf!                                     ⓣ https://twitter.com/bunkeredgolf                                                                  ⓕ https://www.facebook.com/bunkeredonline                                                               ⓨ https://www.youtube.com/bunkeredonline                                                                 ⓘ https://www.instagram.com/bunkeredgolfonline      Get the magazine every month: https://www.bunkered.co.uk/suboffer