The Bulletin

The Allure of Zyn, Women and Erotica, and the Neuroscience of Revenge

September 18, 2026·46 min
Episode Description from the Publisher

In June, the FDA authorized the nicotine pouch brand Zyn to advertise themselves as a lower-risk option than cigarettes. With Zyn has been growing in popularity with younger folks, it threatens to become a gateway into nicotine addiction. Luke Simon joins Russell Moore and Clarissa Moll to discuss whether using Zyn is a sin, and how addiction to nicotine pouches can develop. Then, Phylicia Masonheimer shares about overcoming her addiction to erotic novels, and how “romantasy” books warp our sense of the good and beautiful. Finally, Yale psychiatrist James Kimmell Jr. shares about neuroscience research on revenge, and how it looks very similar to an addiction. REFERENCED IN THE SHOW: Have Mercy on Me, a Zynner - Luke Simon GO DEEPER WITH THE BULLETIN: Join the conversation at our Substack. Find us on YouTube. Rate and review the show in your podcast app of choice. ABOUT THE GUESTS: Luke Simon is a content strategist for The Crossing church in Columbia, Missouri, and a M.Div. student at Covenant Theological Seminary. He has written on Gen Z, technology, masculinity, and the church. His writing appears in Christianity Today, Mere Orthodoxy, and The Gospel Coalition. Phylicia Masonheimer is a bestselling author, Bible teacher, and host of the Verity podcast. She is the founder of Every Woman a Theologian, whose mission is to equip Christian women to know what they believe, why they believe it, and to communicate it graciously to the world. Phylicia ministers in Northern Michigan alongside her husband and team. James Kimmel Jr. is a violence researcher, psychiatry professor, and author who explores the science of revenge, addiction, forgiveness, and violence. He identified compulsive revenge seeking as an addiction, and founded Revenge Anonymous, a 12-step program for recovering from revenge addiction. He is most recently the author of The Science of Revenge: Understanding the World's Deadliest Addiction--and How to Overcome It. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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