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Boss Lady Social

05. Email Marketing Mistakes That Are Costing You Sales (Why Your List Isn’t Converting)

April 3, 2026·30 min
Episode Description from the Publisher

If your email list isn’t making money… you’re probably making one (or more) of these mistakes. In this episode of Boss Lady Social, Courtney Sjoberg Davini breaks down the most common email marketing mistakes she sees as a fractional CMO working with online business owners, coaches, and creatives. Email marketing is NOT dead, but most people are using it wrong. From inconsistent email schedules to poor subject lines to relying too heavily on social media, these mistakes are quietly killing yo...

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