Wille Yli-Luoma | The Bomb Hole Episode 260

Wille Yli-Luoma is one of those very few professional snowboarders to have been riding at their prime during what many consider the golden age of snowboarding. He was part of the Forum 8, moved on to film with Robot Food, and eventually made is way to filming with Volcom in one of our favorite videos of all time: Escramble. He was part of the Finnish invasion and left a stamp on snowboarding that will last for as long as we value style (forever). Learn all about Wille's time snowboarding and what his life looks like now as the owner and founder of Heart Roasters Coffee won this week's episode of The Bomb Hole! Find show notes with links to riders, videos, and more we talked about with Wille on our site! Follow Wille Yli-Luoma Follow Heart Roasters Get yourself some Heart Roasters coffee For a limited time, use promo code "afterbang" at checkout for 15% off Follow Chris, Lizard & Iikka Chris Grenier Lizard King Iikka Backstrom This episode is sponsored by Bubs Naturals (Use BOMBHOLE at checkout for 20% off) Yeti Turtlebox Audio CAPiTA Snowboarding Nidecker Snowboards Find Nidecker boards and more at Milo Sport Special thank you to our Patreon members for supporting the show! Submit questions for guests, topics for Group Chat, behind the scenes and more when you become a member. Learn more and sign up: https://www.patreon.com/thebombhole For all things Bomb Hole Website | https://thebombhole.com/ Instagram | https://www.instagram.com/thebombhole/ Main Channel | https://www.youtube.com/@TheBombHole Clips Channel | https://www.youtube.com/@BombHoleClips Product Channel | https://www.youtube.com/@BombHoleProductChannel Chapters 00:00 Intro 03:29 Finding Snowboarding In Finland 7:34 Early Sponsors 13:19 Ad (Bubs Naturals) 14:37 Forum 22:17 Robot Food 31:13 Filming Philosophy 52:47 Ad (Nidecker) 54:26 Leaving Snowboarding 1:17:05 Coffee 1:50:19 Ad (Yeti) 1:51:00 Hot Takes 2:05:57 Outro Copyright Bomb Hole Media Inc. 2026