The Surprising Shift from Commercial Dominance to Residential Profitability

Carmen Reno of Anchor Pest Control (East Brunswick, NJ) joins Boardroom Buzz to share how he bought a one-person, $130K business in 2005 after leaving IT for hedge funds, then grew it to $8.5M last year with a goal of $11M. He discusses evolving from a commercial-heavy model (multifamily and former restaurant work) toward more residential and wildlife services due to cash-flow delays in commercial receivables, plus the strategic value of recurring revenue and high-margin one-time work. Reno covers rebranding with a new logo inspired by his former bed bug dog, billboards across Middlesex/Monmouth, heavy social media, and building a review-driven culture that produced roughly 12,000+ Google reviews. He highlights EOS, hiring a CFO and strong leaders, using Clipboard CRM, AI tools for sales coaching and call handling, key KPIs, and lessons from two failed acquisitions, plus his view that technology and consolidation will widen the gap between small and large operators. You'll learn: Anchor OriginsFrom IT to Pest ControlCommercial vs Residential ShiftScaling to Eight FiguresRebrand and BillboardsEOS and Leadership StructureTraining SOPs and AICRM Efficiency with ClipboardOwner Role and NJPMAMosquitoes and Seasonal ServiceCFO Discipline at Five MillionHiring for Culture FitBorrowing from HVAC and RoofingBuilding a Review CultureKPIs and Lead TargetsAI Phones and Virtual AssistantsPlanning the Exit StrategyShifting to Residential and WildlifeAdvice and Acquisition Mistakes Ready for boardroom-level help with your own business? • Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com Connect with the hosts: • Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com Connect with Paul: • Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore