The Bitcoin Treasury Podcast

Matt Cole Says Bitcoin Is In A Super Cycle — 50% Drawdown Is Bullish Proof

August 7, 2026·1h 5m
Episode Description from the Publisher

Matt Cole is back. The last time Strive's CEO sat down with Bitcoin Treasuries, they had roughly 6,000 Bitcoin. Today they're closing in on 20,000 — a top seven public holder — and they did it while Bitcoin fell close to 50%. He covers how the digital credit engine kept running through the bear market, the super cycle thesis, why the $60 trillion income market's structural breakdown created a permanent bid for SATA, the controlled burn that trapped a $100M+ short position, the investor protections institutions actually care about, his candid take on Saylor's missteps with the cash reserve, why the death of crypto is bullish for Bitcoin, and why every company without Bitcoin should be scared of AI. Follow Matt: ⁠https://twitter.com/@ColeMacro⁠ Learn more: ⁠https://strive.com⁠ 🎟️ Bitcoin Treasuries Conference — September 28, New York CitySave 10% on tickets: ⁠https://bit.ly/4f1kGV5⁠   TIMESTAMPS: ⁠00:00⁠ Cold Open⁠ 01:21⁠ Why This Bear Market Was Different ⁠05:03⁠ Income Investing Is Broken ⁠07:05⁠ When Matt Knew SATA Would Work⁠ 15:49⁠ Credit Risks Of Digital Credit ⁠18:40⁠ Strive's Capacity To Issue More Prefs ⁠21:04⁠ Building a Track Record &amp; Institutional Trust ⁠26:57⁠ The Engine Behind Strategic Decisions⁠ 33:17⁠ Amplification &amp; USD Runway⁠ 40:30⁠ M&amp;A in the Bitcoin Space ⁠44:09⁠ Semler Merger Story &amp; Industry Networking⁠ 47:24⁠ Criticism From Bitcoiners⁠ 53:14⁠ SATA's Controlled Burn Strategy⁠ 59:42⁠ Super Cycles, AI &amp; Crypto's Death ⁠1:04:55⁠ Stay Orange   🏛️ Institutional custody &amp; OTC at bit.ly/bitGo 🔒 Secure your Bitcoin with COLDCARD — use code 6BT for 6% off at bit.ly/coinkiteStore 🏦 Borrow against your BTC from 8.49% at bit.ly/archlending 💼 Bitcoin executive recruitment at bit.ly/XCEio ⚡️ Bitcoin yield without leaving custody at bit.ly/hemiXYZ   <p class="e-10492-text encore-text-body-m

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