
Matt Cole is back. The last time Strive's CEO sat down with Bitcoin Treasuries, they had roughly 6,000 Bitcoin. Today they're closing in on 20,000 — a top seven public holder — and they did it while Bitcoin fell close to 50%. He covers how the digital credit engine kept running through the bear market, the super cycle thesis, why the $60 trillion income market's structural breakdown created a permanent bid for SATA, the controlled burn that trapped a $100M+ short position, the investor protections institutions actually care about, his candid take on Saylor's missteps with the cash reserve, why the death of crypto is bullish for Bitcoin, and why every company without Bitcoin should be scared of AI. Follow Matt: https://twitter.com/@ColeMacro Learn more: https://strive.com 🎟️ Bitcoin Treasuries Conference — September 28, New York CitySave 10% on tickets: https://bit.ly/4f1kGV5 TIMESTAMPS: 00:00 Cold Open 01:21 Why This Bear Market Was Different 05:03 Income Investing Is Broken 07:05 When Matt Knew SATA Would Work 15:49 Credit Risks Of Digital Credit 18:40 Strive's Capacity To Issue More Prefs 21:04 Building a Track Record & Institutional Trust 26:57 The Engine Behind Strategic Decisions 33:17 Amplification & USD Runway 40:30 M&A in the Bitcoin Space 44:09 Semler Merger Story & Industry Networking 47:24 Criticism From Bitcoiners 53:14 SATA's Controlled Burn Strategy 59:42 Super Cycles, AI & Crypto's Death 1:04:55 Stay Orange 🏛️ Institutional custody & OTC at bit.ly/bitGo 🔒 Secure your Bitcoin with COLDCARD — use code 6BT for 6% off at bit.ly/coinkiteStore 🏦 Borrow against your BTC from 8.49% at bit.ly/archlending 💼 Bitcoin executive recruitment at bit.ly/XCEio ⚡️ Bitcoin yield without leaving custody at bit.ly/hemiXYZ <p class="e-10492-text encore-text-body-m
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