Episode #1117: Baker Ballew & Shelton Hollis

Jeff Stanfield and Andy Shaver are joined by Baker Ballew and Shelton Hollis from Duck Club Bourbon. Baker serves as the COO, while Shelton is the Chief Outside Marketing Officer.The guys discuss what went into creating Duck Club Bourbon and how the brand has carved out a unique place in the bourbon and spirits industry. Baker and Shelton explain the inspiration behind the company, what sets Duck Club apart from other bourbon brands, and what it takes to build a business in an increasingly competitive market.They also take a look at where the future of liquor sales and the bourbon industry may be headed, along with the changing habits of today's consumers. Baker and Shelton explain how Duck Club Bourbon is designed to appeal to a specific demographic that they believe has largely been overlooked by the spirits industry.